How You Battle the ‘Data Wheel of Death’ in Growth” is certainly a catchy title. Brian Balfour presents some straightforward ideas on how to manage data-centered projects. He sums it up with “data is an ongoing, never-ending project, similar to building a product…” Later he states, “If you view data as an ongoing process — there’s no defined finish — it’s easier to jump in knowing that you’re bound to iterate as new needs emerge.” He presents four issues and within the issues provides suggestions.

Issue #1: Project Mindset vs Process Mindset
Issue #2: Misalignment of Incentives
Issue #3: Data team becomes the bottleneck
Issue #4: Brilliant Answers, Useless Questions