Recently I read an article focused on business analytics (BA) and business intelligence (BI). The author, Michele Yurcich, begins with…

“No matter what sector of the economy you look to, it’s all about personalized experiences.”

She then continues with…

The new reality is that having BI and BA is no longer a luxury, but a necessity in a world where fintech startups are starting to steal wallet share away from banks and credit unions. Millennials without deep-rooted loyalties to the traditional banking institution are flocking to the highly digitized and customized offerings of fintech companies.

Both are so true as well as..

“Customer data and advanced analytics are foundations for success… It’s about using data to drive marketing performance, and transforming marketing campaigns into high-performing, revenue generating customer acquisition strategies.”

Click here to read the entire article, “Insights, Analytics and Personalization in Financial Marketing.”